Buyer's guide
What should a med spa look for in an AI receptionist?
A med spa should look for an AI receptionist that replies to inquiries within a minute at night, chases consults that go quiet, never gives medical advice or invents a price, collects no treatment photos or clinical details, works the rebooking and membership list, and writes to your booking system. Foreman does not claim HIPAA or SOC 2 and does not sign a BAA, so a spa that needs either should say so before it starts. The table turns each point into a question for any vendor.
What are the eight things to check?
Each row is a question for the vendor. The last column is what Foreman does.
| Check | Why it matters | What to ask | Foreman |
|---|---|---|---|
| Late-night inquiries | A filler question at 11 PM that waits until morning has often booked elsewhere by then. | How fast is the first reply at night, & who writes it? | Replies in under 60 seconds on any channel, including after hours, in your tone. |
| The consult that goes quiet | The "let me check my calendar" lead is the most common loss. | Does it chase an unbooked consult, & how many times? | Follows up on consults that go quiet & books from your real calendar. |
| Holding a consult | An empty injector hour costs real money. | Can it ask for a card on file to hold a consult? | Consults can be held with a card on file. |
| Clinical questions | A bot that answers "is this safe for me" is a liability. | What does it do with medical or dosing questions? | Never gives medical advice. It books the consult & says the provider builds the plan. Clinical questions go to a person. |
| Pricing & units | A wrong number for units or packages creates disputes. | Does it quote prices it was not given? | Uses only the price list you approve. Does not quote units or plans. |
| Client details & photos | Treatment photos & notes should not sit in a texting tool. | What does it collect, & what do reminders say? | Handles scheduling & follow-up only. No treatment photos or clinical details collected, & reminders do not name the procedure. Foreman does not claim HIPAA or SOC 2 & does not sign a BAA. |
| Rebooking & memberships | Most revenue is the second & third visit. | Does it work the lapsed-client & membership list? | Texts clients due for a rebook & nudges expiring packages & dormant members. |
| Booking system | A copy of your schedule double-books. | Which systems does it read & write? | Boulevard, Mindbody & Google Calendar are live connections; the integrations page lists the rest & what each covers. |
Why is the consult the moment that matters most?
A med spa books on trust and timing. The prospect has usually messaged two or three spas, often late in the evening or from an Instagram DM, and the first one to answer with a real slot tends to get the consult. The Foreman med spa page uses an average ticket of $484 (Zenoti Med Spa Benchmark 2025, a vendor report) as an editable default; your own average ticket and your own booking rate are better inputs. The speed finding behind the idea is older and independent: in a Harvard Business Review study, firms that contacted a lead within an hour were nearly seven times as likely to qualify it as firms that waited an hour longer.
What should it never say?
Three things: a clinical recommendation, a number of units or a price it was not given, & a reminder that names the procedure. Write the list into your approval rules & test it by asking the tool each of those questions before you go live. A tool that answers confidently to all three is the one to pass on.
What does it cost?
Foreman is $495 per location per month with no contract. The dated comparison is on AI receptionist pricing. The product page, with an example week, is Foreman for med spas, & the broader group is on Practices.
Questions owners ask
What else do med spa owners ask about AI receptionists?
What should a med spa look for in an AI receptionist?
Look for fast replies at night, follow-up on consults that go quiet, a firm rule against medical advice and made-up prices, a clear answer on what client data it collects, rebooking and membership work, and a live link to the booking system you run. Ask what the vendor does not claim as well as what it does.
Can an AI receptionist answer questions about treatments?
It can share what you have approved: what a treatment is, how long a consult takes, what the price list says. It should not advise on suitability, dosing or aftercare. Those go to the provider, and a good setup tells the client that is happening.
Is an AI receptionist HIPAA compliant for med spas?
Foreman does not claim HIPAA or SOC 2 and does not sign a BAA. It limits itself to scheduling and follow-up, collects no treatment photos or clinical details, and keeps procedures out of reminders. If your spa needs a BAA first, choose a vendor that signs one.
How do I stop no-shows with an AI receptionist?
Three things in the vendor's control: a card on file at booking, a reminder with an easy reply to cancel or confirm, and a same-day rebook offer when someone misses. Ask a vendor which of the three it does, and what it sends.
What does it cost?
Foreman is $495 per location per month with no contract. The dated list of other AI receptionists, from free to $789 a month on entry plans, is on the AI receptionist pricing page.
Where do these numbers come from?
- Oldroyd, McElheran & Elkington, The Short Life of Online Sales Leads, Harvard Business Review, 03/2011: firms that tried to contact a lead within an hour were nearly seven times as likely to qualify it as those that waited an hour longer.
- 411 Locals, field study of 85 small businesses across 58 industries over 30 days: 37.8% of calls answered live, 37.8% to voicemail, 24.3% no response.
Checked 10/11/2026. Vendor studies are directional, not audited. Where a figure is called an industry estimate, we could not trace it to a primary study. Your own phone log beats every number on this page.