Foreman for salons and barbers

Hands in a client's hair. The phone still gets answered.

Saturday, 11 AM. Color on one client, a cut halfway on another, and a new client calling to book.Foreman books the appointment, confirms it, rebooks your regulars, and works your client list. The list stays yours, and the chair stays with the stylist.

A treatment room with a reclined chair, a side table of bottles and a round mirror

Sound familiar?

If you run a salon or barbershop, you know these.

  1. Your hands are in a client's hair, the phone rings, and the DMs pile up unread.

  2. Clients message on Instagram and text at night, and nobody answers until the next day.

  3. You want your own client list, and you worry you cannot take it with you if you leave.

  4. A closed day does not reopen, an outage drops a week of bookings, and you find out from a client.

  5. The regular who comes every 5 weeks stops coming and nobody notices.

Studio Nine Salon, example

What a Saturday looks like.

5 conversations Foreman handles for a salon or barbershop like yours, in your voice, written into the system you run. Swipe through them.

New client, Saturday
Hannah Brooks
Today 11:08 AM

Hi, do you have anything this Saturday for a haircut?

Hi Hannah, this is Studio Nine. Saturday 2:30 PM with Priya, about 45 minutes. Want it?

Yes please

Booked: Saturday 2:30 PM with Priya. We text a reminder Friday. Reply C to cancel.

Delivered
Color consult, flagged
Kim Valdez
Today 4:30 PM

I want to go blonde, it is dark brown now. Can I book a balayage?

Going that far usually needs a consult first so Priya can plan the time. I have a free 20 minute consult Tuesday 11:00 AM or Wednesday 5:00 PM.

Tuesday

Booked: Tuesday 11:00 AM consult. Priya will confirm the time for the color appointment after.

Delivered
Regular, every 5 weeks
Derrick Howard
Today 8:00 AM

Hi Derrick, you are due for your cut around Oct 17. Thursday 6:00 PM or Saturday 10:00 AM with Marco?

Saturday 10

Booked: Saturday 10:00 AM with Marco.

Delivered
No-show with deposit
Jo Kennedy
Today 1:20 PM

We missed you at 1:00 PM. Rebook? Today 5:30 PM or tomorrow 10:00 AM.

Sorry! Tomorrow

Booked: tomorrow 10:00 AM. A $20 deposit holds it, link sent.

Delivered
Instagram DM
@noelle_h
Today 7:05 PM

Do you do wedding updos? Date is Jan 17

Yes. A trial first, then the day of. The owner will text you today to plan it. What is your name and a good number?

Noelle, 214-555-0188

Thanks Noelle, passed to the owner.

Delivered

Sent as iMessage. Blue bubbles from a real number, text message for Android. Names and numbers are examples.

The math

A week of missed calls and DMs, in appointments.

Change these to your own numbers. This is arithmetic, not a promise of results.

Industry figure: median ticket $77 for a salon and $34 for a barbershop (Zenoti 2026 benchmark, vendor report); no-show 1% to 4%. No independent study ties missed calls to lost salon bookings, so these are your numbers to set.

Your numbers

That is about $1,670 a month in appointments that booked elsewhere.

Calls a week x 52 / 12 x value x share. Defaults are industry figures you can overwrite.

Your objections

What salon or barbershop owners ask first.

My clients like talking to me.

You keep the chair. Foreman takes the booking you cannot take with color on your gloves.

Will it book the wrong service or length?

It uses your service menu and durations. Color consults and anything new go to a human.

I do not want another platform that owns my list.

Your client list stays yours, exported on exit. No contract, cancel with 30 days notice.

I rent a booth and my clients are mine.

Each stylist's calendar and clients stay separate. We set it up per stylist on the first call.

Another fee?

Per location per month. Setup is done by us and scoped on the first call. No contract, cancel with 30 days notice.

Works with what you run

Foreman sits in front of your systems. It does not replace them.

Live: we connect during setup and tell you what the connection covers. Logos belong to their owners and indicate integrations, not endorsement.

The Monday text

Six lines a week. That is the whole report.

Every Monday at 7:00 AM, one text, in salon or barbershop terms. No dashboard to open.

Monday 7:00 AM, Studio Nine Salon, example

  1. 1Calls, texts and DMs answered: 74. Median reply: 22 seconds.
  2. 2Appointments booked by Foreman: 31, 9 after hours.
  3. 3Regulars rebooked: 18 of 27 texted.
  4. 4Open Saturday chairs filled: 4.
  5. 5No-shows: 2, both rebooked.
  6. 6Needs you: 2 color consults, 1 wedding enquiry.

Questions

Straight answers.

Does it work with Vagaro, Booksy or Fresha?

Yes. Vagaro, Booksy, Fresha, Square Appointments, Phorest and GlossGenius are live connections, and we tell you what each one covers.

Can it work with chair-rental stylists?

Yes. Each stylist has their own calendar and clients.

Can it take deposits?

Yes. Deposits for color and long services, set by you.

Who owns my client list?

You do. Your data and customer list are yours and are exported on exit.

Is there a contract?

No. Per location per month, cancel with 30 days notice.

Pricing

Per location, per month. No contract.

  • OperatorFrom $495. Answers every lead, follows up on every quote, works your list, sends the Monday text.
  • Operator + GrowthFrom $995. Everything in Operator plus managed Meta and Google ads, reported as cost per booked job.
  • CustomFrom $2,500. Multi-location groups, agencies, API and white label. Scoped on a call.
See it for salons and barbers

See Foreman on your own leads.

A 20 minute call. We connect your calendar and phone line, you watch it answer a test lead.