Cadence
Creative refresh every two weeks
New copy & creative on a fixed cadence, built from what booked last period, with campaign builds on Meta & Google.
Diagnose ads
Your ads, judged by booked jobs, not clicks.
Foreman reads spend from Google & Meta, matches it to the jobs it produced, & drafts the budget move for your yes.
The diagnosis loop
Five steps, every week.
The same loop runs on every account. The last step is a question for you, not an action.
- 1
Read spend
Google & Meta, every day, read-only.
- 2
Match the lead
Each lead is tied to the job it became.
- 3
Cost per booked job
By campaign, not cost per click.
- 4
Compare
This week against the trailing 4 weeks.
- 5
Draft a move
One line in your approvals queue.
One example
A week where Meta cost $112 a job & Google $41.
Clicks do not tell these two apart. Booked jobs do.
Cost per booked job, one week
ExampleRivera Plumbing. Same week, same kind of job.
Weekly budget, before & after your yes
ExampleNowAfter
Meta
$300
Google
$200
Same $500 a week in total.
Drafted for your approval, example
PendingMove $150 a week from Meta to Google
Google books a job for $41 & has room to spend. Meta costs $112 & has not improved in 3 weeks. Expected, if Google holds its cost: about 2 more booked jobs a week at the same total spend. A forecast, not a promise.
Nothing moves until you approve it. Foreman never moves budget on its own.
Managed ads, Operator + Growth
What managed looks like.
Budget
Moves with one-tap approval
Any budget change over $100 a week, any new campaign, creative or pause goes to you as one line & one tap.
Pause rule
Dead ads, in plain words
An ad is proposed for pause when it has run 14 days or more, its cost per result is far above the account median, & it is starved of impressions. You approve the pause.
Managed ads are part of Operator + Growth. Ads run in your own Meta & Google accounts, you pay the platforms directly, & the accounts stay yours if you leave. See pricing.
What we do not promise
Plain limits.
- No ranking or AI-citation results. We keep your facts correct & findable, & that is all we say about search.
- No guarantee of cost per booked job, lead volume or a return on spend.
- No budget moved, campaign launched or ad paused without your approval.
- No ad claims we cannot back up, & no fake or bought reviews.
- No numbers from an account we cannot read. Meta access depends on Meta approving the connection, & we confirm that before you sign.
Questions.
What does Foreman read from my ad accounts?
Read-only access to your Meta & Google accounts, so it can see spend, campaigns & results, plus a tracking number on your line to tie a call to an ad. Meta access depends on Meta approving the connection, which we confirm before you sign.
Why not use the Meta Ad Library to see what works?
The Meta Ad Library shows which ads are running, not how they perform, & it does not show performance for US ads at all. Performance comes from your own connected ad account.
What is the pause rule for dead ads?
An ad is proposed for pause when it has been active 14 days or more, its cost per result is far above the account median, & it is starved of impressions. You approve the pause with one tap; Foreman never pauses or moves budget alone.
Who owns the ad accounts?
You do. Ads run under your own Meta & Google accounts & pixel, you pay the platforms directly, & if you leave the accounts, data & creative stay yours.
Does Foreman move my budget on its own?
No. Every budget move over $100 a week, new campaign, creative change & pause arrives as one line & one tap. Nothing changes until you approve it.